We partnered with Ford to produce an exclusive launch event for PBS’s “Great Migrations: A People on the Move” at the historic Michigan Central Station, which featured a curated historical exhibit, screening, panel discussion, and live musical performance. The event celebrated Detroit’s role in the Great Migration while amplifying Ford and Michigan Central’s cultural impact through a community-focused experience and strategic media engagement.

As Art Director, I was selected by the client (Ford) to lead the visual development for this project (my first with them). I crafted the look and feel of the exhibit and designed the layout of the visuals displayed throughout the museum space. I also developed the signage system and the event’s scenic backdrop, helping to create an immersive and cohesive visual narrative.