Insight:
People tend to go back to the things that made them “happy”, such as relationships.
Idea:
Tumblr is using your ex’s tactics to win you back by reminding you of all the good times you had together, and showing that they have changed for you.
Email Marketing
After you blocked your ex from all the social media they end up sending you emails to reach out to you.
Tumblr is going to do the same, sliding into your emails to win you back.
The Playlist:
The video:
OOH
We tried to remind ex bloggers the golden times when they used to be with tumblr.
(and that’s exactly what your ex would do reminding you all the good times you spent together and bringing you memories so you reconsider going back).
Streaming Platforms
We are going to place ads using famous movie scenes in HBO max, Hulu and Prime Video.
Social Media
We are going to create interview sections asking people to think about tumblr as a partner and place those interviews on Tiktok and Instagram Reels
Once we get you back…
Tumblr is going to welcome its users with posts with memories and videos, using their own posts.
